E - Commerce & CRM Specialist


The E-Commerce & CRM Specialist will be part of Luxury Living Group Marketing Team and will be responsible for the planning and execution of E-Commerce program and CRM to drive online sales and brand awareness through internal E-Commerce platform and Marketplaces.
He/she will be also responsible for driving sales and increasing conversion through Merchandising, Marketing and Customer Experience philosophy development. He/she will analyze site performance and execute digital merchandising and marketing strategies for product demand and continuous online growth and support the adoption of a customer centric mindset.
He/she will be also responsible for the adoption of CRM and Marketing Automation tools.


Responsible for product catalogue management and merchandising.
Manages online merchandise presentation, and executes effective position of products based on sale, inventory and trends.
Responsible of ongoing improvement to the e-commerce website including product descriptions, images, order/hierarchy of products, partnering with the relevant stakeholders to execute site changes using Adobe Experience Manager 6.5 (Sites e Assets).
Stock controlling for setting up a product photo shoot and implementing promotions.
Leading rich content development to ensure traffic growth and conversion.
SEO optimized content writing and diversifying content strategy across multiple devices.
Monitoring KPI’S to enhance web experience, optimize engagement and maximize conversion.
Works with CRM (MS Dynamics 365) for a digital strategy across channels including online, mobile, emails, social, affiliates and SEM to align with company goals and vision.

Skills and Knowledge

Excellent written and verbal communication skills and developed interpersonal skills
Must be highly organized and detail-oriented
Proven experience in planning and managing the development and maintenance activities of the above systems, in collaboration with the local and international Group IT team
Analytical skills to direct and manage digital metrics, interpret data, formulate strategies and execute initiatives related to global online business growth.
Strong understanding of sales and marketing fundamentals with Knowledge of financial KSFs and KPIs, specifically focused on measuring and steering internal and external e-commerce activities
Team collaboration and consensus-building skills, with ability to effectively work with cross-functional teams.
Readily adapt to new processes/technologies and change and help others operate flexibly.
Ability to work in fast pace environment.
The ideal candidate is passionate about luxury industry.

Education & Work experience

Bachelor’s degree in Business, Marketing, or related degree.
5-6 years of progressive experience in E-Commerce, Digital Marketing Projects, Site management.
Knowledge of CRM and Marketing tools (preferred MS)  and Magento Commerce Cloud is mandatory.

Work location: Forlì (FC)

Our company is an equal opportunity employer.
Interested candidates can send their CV with authorization for EU 2016/679 (GDPR).

Funzioni aziendali
IT - Italy/Forlì